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AdvertisementFive talent managers working with YouTube creators told BI their clients have yet to use YouTube's affiliate program or that they weren't familiar with the program. Some creators, like Kristen McGowan, have started using YouTube's affiliate program alongside other tools. She hasn't used YouTube's affiliate tools yet because she's concerned about tying all her revenue to a single platform, she said. AdvertisementOne other creator told BI they'd love to use YouTube's affiliate program, but they weren't eligible. She said she hopes YouTube will eventually lower the requirements for the affiliate program so that smaller creators can join.
Persons: , it's, influencer Kelly Anne Smith, Kristen McGowan, McGowan, Amanda Golka, wouldn't, Gigi Robinson Organizations: Service, YouTube, Business, Amazon, CitiBank, BI, Adidas, Samsung, Walmart, Entertainment, Partner Locations: VidIQ
A majority, 70% of Gen Zers consider freelancing to be as viable a career option as a typical office job, according to a February 2023 Fiverr survey of 7,121 Gen Zers from around the world. Gigi Robinson, 24, influencerGigi Robinson, 24, had long struggled with chronic illnesses like Ehlers Danlos Syndrome and endometriosis. When he moved to Boca Raton, Florida, at 15, he started making videos about what it was like for a Brazilian to live in the U.S. And those gained some traction. But though he'd hoped YouTube would become his full-time gig, the channel wasn't making much. He'd also started hiring freelancers to take on some of the work from his clients.
Many Gen Z founders are creating better workplaces for themselves and their staff. They're placing a large emphasis on supporting their employees' mental health and wellness. The generation is "leading the way to so many dramatic transformations around how we as a society are addressing mental health," she said. Samantha SyboWhile the young generation has made waves in mental health, Gen Z founders aren't immune to the emotional damage that comes with promoting a business online. Gen Z employees expect this progress in the workplaceYan and his two cofounders launched Simplify in 2020 to help job seekers land roles.
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